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Guiding and supporting the theatre makers of the future

“What my role involves is a very broad series of activities, looking after every element of the marketing and advertising campaign.” 

Marketing Manager


A Marketing Manager is responsible for devising and leading marketing campaigns to promote a production, venue or company. They may work in liaison with a Press/PR Manager to ensure maximum exposure and will report to the producer - the client - on a frequent basis. 


Key Skills 

  • Excellent analytical skills, interpreting sales trends and audience patterns.
  • Strong understanding of financial statistics to assess marketing techniques.
  • Ability to think creatively and problem solve.
  • Good communication skills with people at all levels, managing a range of personalities.


  • BA (Hons) Marketing & Theatre Studies – Derby University Click Here
  • BA Drama & Theatre Studies & Marketing – Liverpool Hope University Click Here
  • See also: Click Here

Other courses are available. Those above represent a sample from various drama schools and universities.


Further Reading 

  • Confessions of an Advertising Man by David Ogilvy, 1963. 




Planning and developing bespoke marketing campaigns for clients - from individual artists to companies, theatres and specific shows - by identifying the right target markets and unique selling points. The key is finding the right mix of activity to give standout coverage for the client in a highly competitive and busy market place. 


Many people that work in theatre marketing didn’t train for a career following that path but may have had a production background instead, or may have spent time working in a box office or ticketing agency. It is sometimes more important to understand the areas that feed into the marketing mix rather than having a pure marketing degree. Experience in a junior role in PR, ticketing, marketing, media buying or a creative agency could help gain valuable insight.