My job is to generate the press coverage. So that’s, these days, not just print and broadcast, it’s massively online as well, and specialist press across the board. And every production’s individual, so you need to look at its component parts - look at where your audience lies and then make up a campaign around that.”
A Press Manager devises and leads marketing campaigns to promote a production or venue.
A typical career pathway is to work within the Press Department of a larger theatre, starting as a Press Assistant and progressing to Press Officer then Manager. Some Press Managers become producers. The best experience you can gain is on-the-job.
Other courses are available. Those above represent a sample from various drama schools and universities.
A wide range of publications – newspapers, magazines, etc.